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Laura Urquizu is the CEO of Red Points. She was selected as an Endeavor Entrepreneur in June 2020 during a virtual ISP.
Laura studied Economics and has a master’s degree from IESE in Managerial Development. She started her career at Arthur Andersen as a senior auditor and consultant. In 2002, she moved to a Caja Navarra, where she became the director of technology, operations, and real estate, leading the digital transformation. Around 2008, she was offered to manage the first venture capital fund ever in Spain.
In 2012, she joined to the boards of various technology startups in Madrid, Barcelona, and London, during this time, she met Red Point’s founders. She immediately fell in love with the idea and the potential of an online brand protection solution focused on counterfeiting and piracy. In 2014, Laura was asked to lead Red Points as CEO & Partner. With her vision and strategic leadership, Laura leveraged her position in the local ecosystem to recruit top talent and pivoted the business to a SaaS model.
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