Selected 2017

Ruben Sánchez

  • Current company BEONPRICE

Rubén Sánchez is the co-founder and CEO of BEONPRICE, a hotel revenue management system (RMS) that allows hotels to determine the best price for their rooms based on real-time market data.

Rubén graduated as an information engineer from Universidad de Salamanca in 1997. He then proceeded to get his MBA in 2004 Escuela Europea de Negocios. Afterward, he faced a fork in his career path: he could move to Madrid to join a big company and become just another number, or he could join a startup to help build a company from the ground-up. He decided on the latter, joining GPM in Salamanca in 1997 when the company had just 5 employees. He eventually grew to manage a team of 60, spearheading business development and launching GPM’s operations in Latin America.

Rubén has wide experience in management of companies related to new technologies, the direction of work teams oriented to objectives, the conception and launch of new businesses and experience in the national and Latin American market. He is looking to meet entrepreneurial people, with talent, enthusiasm and desire to work.


BEONPRICE is the most complete and effective solution of Revenue Management. Based on the most up-to-date Big Data technology on the market, it facilitates and optimizes the most accurate pricing management decisions in the hotel industry. With more than 3 years in the tourist and hotel market and more than 1,500 clients in more than 30 countries, BEONPRICE is the first RMS based on Big Data technology that includes the quality of your establishment and takes into account the different customer segments as criteria Fundamental to determine the optimal price for room types, markets and nights of stay to maximize revenue.

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