Selected 2014

Sira Pérez de la Coba

  • Current company Shazura

Shazura’s founder and CEO Sira Pérez de la Coba has invented the first image recognition and retrieval technology able to identify accurate visual matches in real-time, without having previously seen the image, pattern, or verbal tag. Shazura’s proprietary technology has a host of commercial applications. In its first application, retail brands and digital advertisers are using Shazura to better understand consumer preferences and improve the relevance and efficacy of targeted marketing, which drives online sales. The technology is especially equipped for real-time digital ad bidding, and is the only visual search technology able to make real-time digital ad recommendations based on a publisher’s visual content.

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